"Interesting - inspiring - a benefit from first moment on! At our University Mozarteum Salzburg, Lorenz Huber spoke about Sponsoring. Our students benefitted immensely from this."
Elisabeth De Roo
Head of Career Center, University Mozarteum Salzburg
Munich standing

“Once I heard a music professor saying: “Marketing is damaging our students!” I say that denying the competition is a much higher risk. For musicians, strategy and marketing are important as well as rehearsing.” 

"Already for the second time, Lorenz Huber qualified our students for marketing and negotiations. In addition to his broad professional background, the students appreciate the varied teaching methods and media support."
Claudia Syndram
University for Music Dresden, Career Center
"Competent, goal-oriented and very likeable. Our students were enthused by the "Sales & Akquisition" seminars with Lorenz Huber already the second year."
Ines M. Schneider
University for Music and Theater Munich, Institute of Media and Cultural Administration

Initial situation

  • On the music market, pricing pressure increased immensely during last 20 years
  • Musicians and ensembles find themselves surrounded by many competitors
  • Many of them use a  website as only tool and believe that customers automatically grow out of the traffic


  • Every job is accepted before strategy is clear
  • The own portfolio becomes unclear
  • After this, fair prices for performances can hardly be achieved


  • An artistic career needs goals, strategy and tools
  • The own portfolio must be credible, because the market is sceptically
  • Marketing must address every one – from traffic to fans

Target groups

  • Musicians and music teachers
  • Ensembles and music schools


  • Development and implementation of a credible, sustainable marketing strategy
  • Artistic and economic success


  • Analysis of initial situation incl. resources, individual goals and market environment
  • Development of communication strategy for traffic-leads-prospects-customers-fans
  • Learning from international best practice 
  • Negotiation training

Every coaching for musicians and ensembles is individually, based on these guidelines:

  • Confidentiality
  • We find the right way to your individual goals

Coaching with Lorenz Huber at Music University Vienna

We are available for your questions.